Boise Entrepreneur Week, Corporate Innovation Track

Building the Next Thing

You've heard how to source innovation and who should build it. Now put it to work on one real problem, and leave with a bet you can test in 30 days.

Your answers save in this browser as you type. Download or email your plan before you leave.

Every idea should move one of three things

  1. 1
    More customersMore leads, more conversions, more people buying.
  2. 2
    Customers worth moreHigher prices, more purchases, less churn, lower cost to serve.
  3. 3
    Higher enterprise valueA business that is more efficient, less risky, and worth more if you sold it.

If you can't tie an idea to one of these, you probably shouldn't do it.

Step 1 of 6

What problem are you solving?

List what's hurting the business, then star the one to solve first.

Step 2 of 6

Write your hypothesis

You're not promising a result. You're placing a bet, so name both halves: what you'll do, and what you expect to happen.

Example: If we double the number of short videos we post, then more people will click through to our site.

Step 3 of 6

How will it get done?

Answer four quick questions for a suggested path. You can always pick a different one.

Is this core to how you compete?
Does a good off-the-shelf version exist?
Do you need it in under 90 days?
Do you have the skills in-house?

Your path

Step 4 of 6

Who owns it?

A name, not a department. If everyone owns it, no one does.

Upskill or hire?

Three questions for a suggestion.

How big is the skill gap for the owner?
When does this need to be running?
What's the budget for people?

Your call

Step 5 of 6

Set the timeline

What's the smallest version you can run, and when will you check it?

Check results after

Step 6 of 6

Put numbers on both halves

Where are you today, and where should you be at check-in? If you can't measure it yet, measuring it is your first goal.

Input: what you'll do

Output: what should move

If it works, it's worth about

Your plan

Take your plan with you. Download a PDF or email yourself a copy with the PDF attached.

Want this to track your check-ins for you?Ventive is building a full version for teams. Ask us about it after the session.

Built by Ventive LLC for Boise Entrepreneur Week. Framework adapted from Alex Hormozi's goal-setting process. Your draft stays in this browser. Emailing your plan sends your address and answers to our delivery provider. PDF downloads are created on this device.